As the US slowly starts to open back up after the COVID-19 pandemic shutdown, a new emphasis on protecting employees and customers alike is taking the form of, among other things; protective barrier sneeze guards in most retail & business situations. Could these types of safety measures be more than just a temporary fix, [...]
Getting people important proper information is critical during an emergency such as the Covid-19 pandemic we are facing today. With temporary hospitals and test sites being set up around the county, temporary way-finding & informational signage is needed now more than ever. Wilde Signs is ready to provide you the signage you need, when [...]
"The best business plan is a satisfied customer" -Michael LeBoeuf At Wilde Signs, we understand that the best advertising we will ever have is the good word from a satisfied customer. Which is one of the reasons we consider customer service to be our top priority, along with providing quality signs at a competitive [...]
While there are many great types of fuel pump sign solutions, we consider pump toppers to be the cornerstone of pump signage. Pump toppers are easy to install, easy to change, viewable from both sides of the pump island and directly in a customer’s line of sight. Once frames are attached to your pumps, [...]
No design? No problem! Our in-house design team is ready to turn over a unique, flashy design for all of your advertising needs. Just provide the basic details with your order and watch for a design proof within 2 business days. Provide us with your feedback and we will revise based on your suggestions. [...]
We love Counter Easels because they are an effective, elegant way to promote almost anything inside your c-store or retail store. Our Counter Easels are made from a hard plastic with direct to substrate printing, for a durable sign that will last a very long time. Counter Easels are self-standing, and require no adhesive, [...]
Hose Sliders are a simple and simply brilliant temporary sign solution that easily adds another advertising point at your pumps. If you own or operate a fuel pump station or c-store, I don't need to even stress the importance of drawing customers from the pumps into the store... you already know! Innovative sign options [...]
Wall graphics are a really fun way to accent a building's interior design. Something as simple as wall lettering with a motivational statement or company mission can help motivate employees. Full wall graphics can protect a retail wall and add color & life. There are endless options and possibilities to add personality and style [...]
Standard convenience store or party store shelf units usually feature tracking along the front where you can insert shelf strips to advertise product pricing and information. At Wilde Signs we know that this is a great place to leverage product sales and promotions, and we take that one step further by offering custom die-cut [...]
Are you trying to bring your graphic design skills to the next level? As part of our 10 Commandments Blog Series we wanted to share 10 great tips to creating professional digital graphics. These tips are not program specific, but rather general design tips that when utilized will bring your graphics to that professional [...]
Some products or services need frequent price changes and it can be a huge hassle to be ordering new signs all the time. Our Changeable Price Signs solve this problem and offer a solution that is cost effective and a huge time saver. We call them changeable price signs, but they can be utilized [...]
When you need a product to stand out and be noticed on a store shelf a great solution can be found in Shelf Talkers. These plastic based signs slide into standard 1.25" shelf tracking and poke out into the aisle demanding the attention of passing customers. Along with other temporary sign options like Shelf [...]
Shelf Wobblers are a simple solution to the big problem of overcrowded product shelves or displays. These die-cut, plastic based signs start off attached to a product shelf or display and then, with the help of gravity, bend and hang down in front of products with attention grabbing power. We recommend Wobblers, along with [...]
Want to make sure that your next sign is a high impact money maker? There are plenty of mistakes that can be made to lower a signs effectiveness, but I wanted to highlight one design aspect that is commonly not given enough thought, and that is choosing the correct text size required to be readable [...]
Banners are a really great marketing / sales sign option, especially when paired with vertical banner stands. I love banners! They can be used indoors as well as outdoors in a wide variety of applications. Here are a few reasons I love vinyl banners: They look great They work well indoors and outdoors They [...]
Wilde Signs is a family owned and operated business located in West Michigan on the shores of the great Lake Michigan. Being centrally located in the US gives us a great opportunity to offer fast shipping anywhere in the country (and beyond). Our mission is to establish and maintain close working relationships with our [...]
We recently had a customer approach us with a need to advertise multiple job position openings at various locations within their chain. As with most businesses, job openings and positions available constantly change. They were interested in a sign solution that could be changed routinely and easily to reflect their current hiring needs. What [...]
Color is more than just a beautiful part of life... turns out it can actually be used as a tool to change a customer's mood, promote specific ideas, encourage a wide variety of feelings and have equal advertising power as the words you use! Did that statement make you rethink how much time you [...]
Outdoor advertising is a very important part of reaching new customers. This can be done through billboards, curb side signs, banners, sidewalk signs, yard signs just to name a few, all with the same goal of promoting your brand, products or services in a way that entices potential customers to head your way. You [...]
As a sign company who has been in the business for 20 years we know that the sign frame can be just as important as the sign itself. Recently we were approached by a client looking for a custom built metal sign frame that could: Advertise multiple products within 1 frame Be used for [...]
Sometimes with complex products and services you need more then a sign to advertise well. That was the case with a recent client of ours. They needed a way to explain all the details for their farm fresh sod sale & delivery program, which included tiered pricing, multiple grass varieties and three purchase options! [...]
At Wilde Signs we love custom jobs that require us to create a unique signage solution that fits a customer's exact needs. A few months ago we were approached by one of our customers about creating a custom display case that could hold rock and soil samples and would be placed at locations around [...]
Old and new collide in our recent project of installing an LED sign at the Amazon Apartment building in downtown Muskegon, Michigan. A former knitting mill turned into an industrial apartment building is a beautiful piece of Muskegon's history rich history. We had the pleasure of removing the Amazon's old neon sign and replacing [...]
Before buying a vinyl banner there are a lot of things to consider. We created this banner buying guide to help you make the right decisions so you can save time and money getting exactly what you need. We will cover topics such as: How to figure out the correct size banner [...]
Yard Signs can be a little overwhelming during an election season, but we recommend them for any business that is in need of a temporary outdoor sign option. Why do we recommend them? Because they are cheap, simple and... they just work! Being a frameless sign option gives you the ability to use custom [...]
If you deal with digital artwork in any capacity it's only a matter of time before the Vector vs Raster artwork conversation comes up. The differences between the two are huge but relatively easy to understand... and that is what this blog post is all about. In fact, you might as well plan to [...]
There are so many good free fonts available these days you can almost get by with never buying any. But... if you were going to purchase 1 font I would most certainly tell you it should be Burbank! When it comes to fonts Burbank is in a class of its own. How it [...]
Have a product or contest you want to promote near your point of sale? Look no further then our POP Stand Up Floor Displays. These are self standing plastic signs that can be die-cut into any shape or size. Mobile Advertising Made Easy One of the coolest feature of [...]
The average person drives over 13,000 miles a year. If you are driving a vehicle for your business, that number could be much higher! A lot of that can feel like wasted time getting from point A to point B but with a small investment you can turn your drive time into advertising and [...]
In the United States 1 in 8 people struggle with hunger. That statistic is why we were honored to be a part of PS Food Mart's annual "Fight Hunger Give Hope" campaign this year. In March of 2018 this campaign was able to raise over $80,000 to fight local hunger. Every dollar raised goes directly to local charities [...]
Bollards posts are a necessity for gas stations and c-stores to keep their gas pumps, buildings or other permanent outside equipment safe from accidents. But what if you could also utilize them to advertise? Using our bollard post signs you can do just that! At Wilde Signs we offer a solution… we’ve perfected bollard post [...]
Square lettered fonts are tried and true for sharp and modern design but if you are looking to add a little flavor to your text look no further then Rubik. Originally designed for the rebranding of the Rubik's Cube exhibition "Beyond Rubik's Cube", this typeface was created in such a way that every letter [...]
Every business owner wants their business to stand out above the competition. One cutting edge and innovative way you can do that is by adding digital menus or advertisements to your business. 90% of buying decisions are influenced by visual factors, which means it's totally worth it to spend some time researching the best [...]
Every year since 1982 the Muskegon Lakeshore Chamber of Commerce; in partnership with the city of Muskegon, has honored local, innovative business owners by hosting an awards ceremony called the "E Awards" and selecting one "Outstanding Entrepreneur" and six "Entrepreneurs of Excellence". Congratulations to our president Jim Wilde for being named a 2018 Entrepreneurs of Excellence! [...]
Are you familiar with the term "artwork bleed" but not sure that that implies? This is the first post in an ongoing series we are calling "Design 101" that will cover a variety of tricks and concepts common to graphic design and setting up signs for print. Today we are discussing the concept of artwork bleed [...]
Gotham is a geometric sans-serif typeface inspired by lettering from mid-twentieth century New York City. It was initially commissioned by GQ magazine, who was looking for a fresh new look for their magazine. Looking to create a typeface that was masculine and had a geometric structure they hired American type designer Tobias Frere-Jones in [...]
Print quality starts and ends with the print file. When dealing with printed signs, artwork resolution is an important aspect of getting a great final product. Without the optimal resolution a sign will most likely look grainy or blurry up close. In this blog are going to explain resolution and how to find the optimal resolution [...]
Introducing color changing LED lighting that can be used with any canned letters, channel lettering or backlit sign! Changing your sign color used to be a long process of replacing LEDs or light bulbs, but we now have a new system available that gives you the ability to change your sign/lettering [...]