Every business owner wants their business to stand out above the competition. One cutting edge and innovative way you can do that is by adding digital menus or advertisements to your business. 90% of buying decisions are influenced by visual factors, which means it’s totally worth it to spend some time researching the best ways to show off your products. At Wilde Signs we believe digital signage in conjunction with traditional printed signage is the answer. While there is an upfront cost for the equipment and content there are many great reasons that I think outweigh that cost and realistically the average time to recoup your investment on the equipment and hardware is only between 9 and 18 months. Here are a few reasons we think digital signage can step up your business!

EASE OF USE
With digital signage it is way easier to change out menu items or advertisements. You no longer have to wait for your signs to be printed, shipped, and installed. You can make changes on the fly with a computer, and the content is uploaded and delivered through the internet. This can be very valuable when you need to quickly change out menu pricing or product advertisements lowering the time and the hassle. Another unique feature is the ability to schedule certain menus or ads to run at only certain times of the day or certain days of the week. Maybe you want a breakfast menu to run in the morning, and a lunch menu to run at lunchtime. Or maybe a product is on sale for just a day or 2 and you want to add that promotion to your digital signage for just those days or for a weekend. When it comes to scheduling content to fit your needs the possibilities are basically endless.

INCREASE YOUR UP-SALE RATE
Digital signage is a great way to increase your up-sale rate. By placing eye catching video near your point of sale you can advertise products and services that the customers might be interested in but didn’t necessarily come to your business for at that time. It is also a way to promote new items or products that customers may not know about. High quality video of food and drink can be highly enticing… more then just a static image.

REDUCES PERCEIVED WAIT TIME
Digital signs or menus reduce perceived wait times by as much as 35%. If you run a business where there can be long lines adding trivia, news or information about your business can make the wait time more enjoyable for the customers. This is also a great time to feature exciting products the customer may want to purchase as well.

MANAGE YOUR CONTENT REMOTELY
Another benefit is being able to manage your content from anywhere that you have an internet connection. You no longer have to be at the place of business to make changes to menus or advertisements. To simplify things even more you can hire a 3rd party (like Wilde Signs!) to create and schedule your content for you.

DIGITAL IS THE FUTURE
Admit it…. when you see digital advertisements or menu’s if reflects positively on your perception of that business! You automatically assume they are taking their business seriously. There is a reason all the large chain stores, restaurants and businesses are implementing digital signage in their stores. You can do so much more with video advertisement and it is guaranteed to capture a customer’s attention more than with traditional signage alone. Your customers will enjoy their experience more and profits will increase. Digital is the future and by jumping on early you set yourself apart from the competition.

FINDNG THE RIGHT BALANCE
Our advise isn’t to completely replace your traditional signs but to add digital signage in high traffic areas and or your point of sale to maximize it’s potential and to compliment your other advertisements. Like mentioned earlier there is an initial hardware and content investment that is higher then your standard printed sign so filling your business with screens is pricey and overkill. Find the balance for your specific business between digital and printed advertisements.

WHAT YOU NEED
All you need to add digital signage to your business is a good internet connection, mounted display screens, and a media player for each screen. Once everything is hooked up and ready to go you upload and schedule your content to be shown on an infinite loop.

WHAT WILDE SIGNS CAN DO
If you are interested in learning more about using digital signage at your business give us a call (1.877.945.3744) or shoot us an email (info@wilde-signs.com) today! We would love to help your business take this next step by finding a solution that best fits your needs. Not only do we sell and install the required hardware and components for digital systems we also create eye catching custom content for stores and businesses as a very competitive rate. We would love to be your content creator and help your business step into the future of advertisement.

Check out this video below of a digital menu we created for a customer who wanted to stand out above the competition!